What is Dynamic Packaging?

Simply, dynamic packaging is travel industry jargon for a cheaper and more flexible way of booking a holiday. In terms of the customer/consumer, the premise is that dynamic packaging mimics the experience of visiting a travel agent and negotiating a deal the consumer wants.

In terms of the agent it allows them to package their own holidays and make better margins, whilst still offering a competitive price compared to their direct competitors. You'll rarely see the phrase on a web site. Sites have adopted rather more straightforward descriptions of the technology: Book Together and Save, Build Your Own or Flight + Hotel, etc.

What is Travelberry ?

Travelberry is the first ‘dynamic packaging engine’ that allows travel companies and tour operators to pick their own XML / API / GDS suppliers and sell them through their web platform with unique layouts and added functionality.

In essence Travelberry provides unique online selling opportunities for travel companies, offering them the ability to search multiple travel data sources such as XML Feeds, API's and Web Services. Travelberry returns combined results for multiple travel products (e.g. flights/hotels) at a single price and in a common format on a consumer facing travel website.

When online consumers visit a website powered by Travelberry, they can find travel stock such as flights, hotels, car hire, tours, transfers, ferries, cruises, travel extras and more, all from a variety of operators and suppliers. Based on customers’ searches, the results are returned and displayed with packaged prices, without showing the individual product prices. This allows mark-ups for specific items to be concealed by the travel agent. This feature, along with the excellent up selling opportunities in the Travelberry system, provides a firm base for increasing margins across all sales.

In terms of website expansion and growth, Travelberry has the ability to incorporate new data sources quickly, such as flight and hotel feeds. This allows travel companies to utilise product feeds more readily and release them to market far quicker. As soon as new products are ready the customer can start buying these straight away, while avoiding costly downtime of the travel website. Travelberry will integrate with most back-office systems and provide total flexibility with regards to customer facing web page layouts. Tour operators can also use the system to package their own products and re-distribute via their own XML feed.

Travelberry example

The example in the diagram below shows a high level-view of a travel website interacting with Travelberry to obtain results. Without Travelberry’s advanced dynamic packaging services, each travel product source would have to be contacted independently by the web site, which is cumbersome, slow and inefficient. Travelberry’s ability to search all these feeds at the same time will offer:

Benefits of Travelberry

• Faster searches

• Better margin control

• Any choice of product (XML/API/GDS)

• Increased sales opportunities

• Bespoke layout and features

• Unique selling opportunities

• Total flexibility

Travelberry Summary

Travelberry is known in the travel industry as a ‘dynamic packaging engine’. Any travel website can be built or adapted to utilise the services offered by Travelberry in order to bring back combined flights, hotels and cars and/or any combination at a single price.

• Apply mark-ups/discounts to individual products
• Choose which suppliers to use
• Add brochure content and resort information
• All products are completely live bookable
• Search all products simultaneously

The major benefit of Dynamic Packaging for agents is to limit, if not eliminate, pricing transparency for the abundance of individual travel components. (Dynamic packaging can also act as a tool to re-establish brand as a decision factor for consumer via their online distribution strategy. )

Where can I see a Dynamic Packaging in action?
You can take a look at Travelberry at the World Travel Market (excel, London) 14th-17th November. We are on stand TT7100.

If you are interested in our products or services, or would like to be kept informed of future developments at CSI Media , please contact :

Richard Nash - Business Development Director
richard@csimedia.net
Tel : 0870 1611226

Or

Craig Stone - Marketing Operations Director
craig@csimedia.net
Tel : 0870 1611226

For more information on our Dynamic Packaging please fill in the online enquiry form